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Tag: descriptiveness

Heating Up: FIREBALL Not Generic

genericism section 2(a) trademark wine & spirts May 12, 2025May 9, 2025 by Yonaxis

Understanding Trademark Genericism Trademark law exists to protect distinctive marks that identify the source of a particular good or service. However, when a trademark becomes so widely known that it no longer acts as a source identifier, but the mark primarily describes the product in which it is being used, it risks becoming “generic” and …

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