Color Marks: The Basics Color marks represent one of the more challenging types of non-traditional trademarks. Since the landmark Supreme Court decision in Qualitex Co. v. Jacobson Products Co.,...
The concept of distinctiveness is important under trademark law because it is one of the requirements for a federally registered mark. Distinctiveness goes to the strength of the mark. In theory, the...
Applicant’s proposed stylized mark with pixelation On February 2, 2022, the Court of Appeals for the Federal Circuit affirmed in In re Vox Populi Registry Ltd., the decision of the USPTO’s Trademark...
In a major ruling, the U.S. Supreme Court held in U.S.P.T.O. v. Booking.com B.V., that an otherwise generic mark used in commerce conveys source-identifying characteristics when used with the “.com”...