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Understanding Trademark Distinctiveness

distinctiveness section 2(e) section 2(f) trademark March 5, 2025March 6, 2025 by Yonaxis

The concept of distinctiveness is important under trademark law because it is one of the requirements for a federally registered mark. Distinctiveness goes to the strength of the mark. In theory, the more distinctive a mark, the more likely it is capable of identifying and distinguishing against all other sources of goods and services used …

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