Understanding Trademark Genericism Trademark law exists to protect distinctive marks that identify the source of a particular good or service. However, when a trademark becomes so widely known that it no longer acts as a source identifier, but the mark primarily describes the product in which it is being used, it risks becoming “generic” and …
Category: wine & spirts
9th Circuit Expands Service of Process Against Foreign Defendant
On November 14, 2022, in San Antonio Winery, Inc. v. Jiaxing Micarose Trade Co., Ltd.,[1] the Court of Appeals for the 9th Circuit held that process may be effected on a nonappearing foreign defendant in a trademark infringement suit through service upon the Director of the USPTO. This was a case of first impression and …